It's easy to counter-program and we are all doing it now.

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  • Additional Information
    • NAICS/Industry Codes:
      414420 Book, periodical and newspaper merchant wholesalers
      451310 Book stores and news dealers
      451211 Book Stores
      424920 Book, Periodical, and Newspaper Merchant Wholesalers
      414440 Sound recording merchant wholesalers
      512290 Other Sound Recording Industries
      512210 Record Production
      512220 Integrated Record Production/Distribution
      515120 Television Broadcasting
      334220 Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing
    • Abstract:
      The article discusses developments in various mass media forms. The author enumerates the programs shown in other television channels the same time as the 2003 Super Bowl broadcast. In publishing, the author asserts that publishers are having a hard time earning profits from books, while in the sound recording industry, the author reports that the Recording Industry Association of America has won a legal action against Verizon.
    • Full Text Word Count:
      583
    • ISSN:
      0001-8899
    • Accession Number:
      9025307
  • Citations
    • ABNT:
      ROTHENBERG, R. It’s easy to counter-program and we are all doing it now. Advertising Age, [s. l.], v. 74, n. 5, p. 17, 2003. Disponível em: . Acesso em: 21 nov. 2019.
    • AMA:
      Rothenberg R. It’s easy to counter-program and we are all doing it now. Advertising Age. 2003;74(5):17. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=9025307. Accessed November 21, 2019.
    • APA:
      Rothenberg, R. (2003). It’s easy to counter-program and we are all doing it now. Advertising Age, 74(5), 17. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=9025307
    • Chicago/Turabian: Author-Date:
      Rothenberg, Randall. 2003. “It’s Easy to Counter-Program and We Are All Doing It Now.” Advertising Age 74 (5): 17. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=9025307.
    • Harvard:
      Rothenberg, R. (2003) ‘It’s easy to counter-program and we are all doing it now’, Advertising Age, 74(5), p. 17. Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=9025307 (Accessed: 21 November 2019).
    • Harvard: Australian:
      Rothenberg, R 2003, ‘It’s easy to counter-program and we are all doing it now’, Advertising Age, vol. 74, no. 5, p. 17, viewed 21 November 2019, .
    • MLA:
      Rothenberg, Randall. “It’s Easy to Counter-Program and We Are All Doing It Now.” Advertising Age, vol. 74, no. 5, Feb. 2003, p. 17. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=9025307.
    • Chicago/Turabian: Humanities:
      Rothenberg, Randall. “It’s Easy to Counter-Program and We Are All Doing It Now.” Advertising Age 74, no. 5 (February 3, 2003): 17. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=9025307.
    • Vancouver/ICMJE:
      Rothenberg R. It’s easy to counter-program and we are all doing it now. Advertising Age [Internet]. 2003 Feb 3 [cited 2019 Nov 21];74(5):17. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=9025307