Q&A: Andy Edge, commercial director, Odeon.

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  • Additional Information
    • Subject Terms:
      UNITED Kingdom
    • Subject Terms:
      ODEON Cinemas Holdings Ltd.
    • Subject Terms:
      EDGE, Andy
    • Abstract:
      The article presents an interview with Andy Edge, commercial director of Great Britain's cinema chain Odeon. Edge discusses the influence of his experiences working in the Fast Moving Consumer Goods (FMCG) industry, his preferred marketing tools and channels including electronic customer relationship management (eCRM) and pay-per-click display, and the use of social media tools such as Facebook for customer feedback.