Defining the 'New America'

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    • Abstract:
      Examines whether the advertising industry has kept pace with the changing face of the American consumer. Disparity between annual spending against domestic paid media; Advertising to ethnic markets; Population of Latinos, African Americans and Asian-Americans which is growing seven times faster than the non-ethnic majority; What is critical to the success of the industry; How the industry needs to make a conscientious effort to create advertising which reflects the way America in the late 1990s.