The greatest romance on earth. (cover story)

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  • Author(s): Mallet, Gina
  • Source:
    Canadian Business. Aug1993, Vol. 66 Issue 8, p18. 6p. 10 Color Photographs.
  • Additional Information
    • Subject Terms:
    • Abstract:
      Takes a look at the smart marketing that makes Toronto-based Harlequin Enterprises Ltd.'s passionate paperbacks bestsellers on five continents. Sales statistics; Romance novels as 44% of all mass-market paperbacks sold in North America; Harlequin president Brian Hickey's business strategy; His partnership with Alliance Communications Corp. to produce TV films and video cassettes; More. INSETS: Welcome advances.;Do you sincerely want to be seduced?.