SEPARATED AT BIRTH: CREEPY OLD SPICE MOM AND HEROIC P&G MOM.

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    • Abstract:
      The article focuses on the marketing campaigns of consumer goods company Procter & Gamble, which are said to highlight the role of mothers. It is said that its advertisements for its Old Spice brand and 2014 Winter Olympics-theme corporate brand spot portray the diverging personalities of mothers. It notes that the corporate advertisement won more viewers during the first week of the campaigns. A discussion on the social sentiment scores of the advertisements is also provided.