Taking the tony route.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read Online Read More Add to Saved list
  • Additional Information
    • Subject Terms:
      TOYOTA Motor Sales USA Inc. ; BMW of North America LLC
    • Abstract:
      The article reports on the increased marketing efforts exerted by luxury car manufacturers to target women consumers. Some of the automobile companies that have launched marketing efforts to lure women consumers are Toyota Motor Sales U.S.A. Inc. and BMW of North America Inc. According to industry experts, there has been a surge in automobile-buying among women consumers.