Embedded Advertising to Children: A Tactic that Requires a New Regulatory Approach.

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    • Abstract:
      The article offers information on the need for the development of a legal regulatory framework to addresses the increased use of embedded advertising in creative content targeted to children in the U.S. It examines the efforts of the U.S. Federal Communications Commission regarding advertising to children, product integration in mass media such as children's television programs and video games, and the impact of embedded advertising on children's health.