Embedded Advertising to Children: A Tactic that Requires a New Regulatory Approach.

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  • Additional Information
    • Subject Terms:
    • NAICS/Industry Codes:
      926130 Regulation and Administration of Communications, Electric, Gas, and Other Utilities
    • Abstract:
      The article offers information on the need for the development of a legal regulatory framework to addresses the increased use of embedded advertising in creative content targeted to children in the U.S. It examines the efforts of the U.S. Federal Communications Commission regarding advertising to children, product integration in mass media such as children's television programs and video games, and the impact of embedded advertising on children's health.
    • Full Text Word Count:
      21021
    • ISSN:
      0002-7766
    • Accession Number:
      10.1111/ablj.12038
    • Accession Number:
      102179106
  • Citations
    • ABNT:
      REID, R. C. Embedded Advertising to Children: A Tactic that Requires a New Regulatory Approach. American Business Law Journal, [s. l.], v. 51, n. 4, p. 721–777, 2014. Disponível em: . Acesso em: 14 nov. 2019.
    • AMA:
      Reid RC. Embedded Advertising to Children: A Tactic that Requires a New Regulatory Approach. American Business Law Journal. 2014;51(4):721-777. doi:10.1111/ablj.12038.
    • APA:
      Reid, R. C. (2014). Embedded Advertising to Children: A Tactic that Requires a New Regulatory Approach. American Business Law Journal, 51(4), 721–777. https://doi.org/10.1111/ablj.12038
    • Chicago/Turabian: Author-Date:
      Reid, Rita‐Marie Cain. 2014. “Embedded Advertising to Children: A Tactic That Requires a New Regulatory Approach.” American Business Law Journal 51 (4): 721–77. doi:10.1111/ablj.12038.
    • Harvard:
      Reid, R. C. (2014) ‘Embedded Advertising to Children: A Tactic that Requires a New Regulatory Approach’, American Business Law Journal, 51(4), pp. 721–777. doi: 10.1111/ablj.12038.
    • Harvard: Australian:
      Reid, RC 2014, ‘Embedded Advertising to Children: A Tactic that Requires a New Regulatory Approach’, American Business Law Journal, vol. 51, no. 4, pp. 721–777, viewed 14 November 2019, .
    • MLA:
      Reid, Rita‐Marie Cain. “Embedded Advertising to Children: A Tactic That Requires a New Regulatory Approach.” American Business Law Journal, vol. 51, no. 4, Winter 2014, pp. 721–777. EBSCOhost, doi:10.1111/ablj.12038.
    • Chicago/Turabian: Humanities:
      Reid, Rita‐Marie Cain. “Embedded Advertising to Children: A Tactic That Requires a New Regulatory Approach.” American Business Law Journal 51, no. 4 (Winter 2014): 721–77. doi:10.1111/ablj.12038.
    • Vancouver/ICMJE:
      Reid RC. Embedded Advertising to Children: A Tactic that Requires a New Regulatory Approach. American Business Law Journal [Internet]. 2014 Winter [cited 2019 Nov 14];51(4):721–77. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=buh&AN=102179106