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9 a.m. - 8 p.m.
Phone: (843) 805-6930
West Ashley Library
9 a.m. - 7 p.m.
Phone: (843) 766-6635
Folly Beach Library
Closed for renovations
Phone: (843) 588-2001
John L. Dart Library
9 a.m. - 7 p.m.
Phone: (843) 722-7550
St. Paul's/Hollywood Library
9 a.m. - 8 p.m.
Phone: (843) 889-3300
Mt. Pleasant Library
9 a.m. – 8 p.m.
Phone: (843) 849-6161
Dorchester Road Library
9 a.m. - 8 p.m.
Phone: (843) 552-6466
Edgar Allan Poe/Sullivan's Island Library
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John's Island Library
9 a.m. - 8 p.m.
Phone: (843) 559-1945
McClellanville Library
Closed for renovations
Phone: (843) 887-3699
Edisto Library
2 p.m. - 6 p.m.
Phone: (843) 869-2355
Wando Mount Pleasant Library
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Phone: (843) 805-6888
Otranto Road Library
9 a.m. - 8 p.m.
Phone: (843) 572-4094
Hurd/St. Andrews Library
Closed (Toddler Storytime)
Phone: (843) 766-2546
Baxter-Patrick James Island
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Phone: (843) 795-6679
Bees Ferry West Ashley Library
9 a.m. - 8 p.m.
Phone: (843) 805-6892
Village Library
9 a.m. - 1 p.m.
Phone: (843) 884-9741
Keith Summey North Charleston Library
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Phone: (843) 805-6909
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Pep Boys auto centers revise price, ad tactics.
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- Author(s): Magiera, Marcy
- Source:
Advertising Age. 6/10/1991, Vol. 62 Issue 24, p50-50. 1/7p.- Subject Terms:
- Source:
- Additional Information
- Subject Terms:
- Subject Terms:
- Abstract: The article reports on the changes made by Pep Boys Manny, Moe & Jack in their advertising and pricing strategies, in June 1991. It was learned that the chain adopted an everyday low pricing policy that it will promote with a new emphasis on television advertising. The Pep Boys has advertised primarily in print but intends to shift the bulk of its budget into TV. According to Fred Stampone, senior vice president, they are virtually eliminating their dependency on print. Accordingly, the Pep Boys wants to remind consumers that its larger stores and service centers, and an increased inventory that includes tires, differentiate it from competitors like Trak Auto Corp. and Northern Automotive Corporation's Kragen stores.
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