Nielsen shows pull of Hispanic TV.

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    • Subject Terms:
      CALIFORNIA; UNITED States
    • Abstract:
      Highlights results of the testing made on Nielsen National Hispanic Television, a people-meter-based Hispanic television ratings service in March 1991 among Los Angeles, California households. Key language used by Los Angeles Hispanic households; Prime-time rating garnered by Spanish-language television in homes that uses Spanish as a primary language; Views of television networks on the system.