Fund raising as a PR way of life.

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  • Additional Information
    • Subject Terms:
      KELLY, Kathleen
    • Abstract:
      Interviews Kathleen Kelly, professor of communications and coordination of the public relations major at the University of Southwestern Louisiana, with reference to her book `Effective Fund-Raising Management,' and fund raising as a specialization of public relations. Reasons fund raising is viewed as a function of public relations; Why fund raising is viewed as a marketing function; Credibility of fund raising as a profession.