PwC: Media Rights Will Be Sports' Top Cash Cow.

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  • Additional Information
    • Subject Terms:
    • NAICS/Industry Codes:
      518210 Data Processing, Hosting, and Related Services
    • Abstract:
      The article focuses on the findings of a study by research house PricewaterhouseCoopers LLP which states that revenue from streaming video services is expected to push media rights into the top spot among North American sports revenue generators by 2018. It is forecasted that media rights will reap $18.2 billion in 2016. The increasingly importance of streaming media rights as viewership has changed toward mobile devices, especially with the younger set, is cited.
    • ISSN:
      0276-8593
    • Accession Number:
      118868389
  • Citations
    • ABNT:
      FARRELL, M. PwC: Media Rights Will Be Sports’ Top Cash Cow. Multichannel News, [s. l.], v. 37, n. 37, p. 52, 2016. Disponível em: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=buh&AN=118868389. Acesso em: 6 jun. 2020.
    • AMA:
      FARRELL M. PwC: Media Rights Will Be Sports’ Top Cash Cow. Multichannel News. 2016;37(37):52. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=buh&AN=118868389. Accessed June 6, 2020.
    • APA:
      FARRELL, M. (2016). PwC: Media Rights Will Be Sports’ Top Cash Cow. Multichannel News, 37(37), 52.
    • Chicago/Turabian: Author-Date:
      FARRELL, MIKE. 2016. “PwC: Media Rights Will Be Sports’ Top Cash Cow.” Multichannel News 37 (37): 52. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=buh&AN=118868389.
    • Harvard:
      FARRELL, M. (2016) ‘PwC: Media Rights Will Be Sports’ Top Cash Cow’, Multichannel News, 37(37), p. 52. Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=buh&AN=118868389 (Accessed: 6 June 2020).
    • Harvard: Australian:
      FARRELL, M 2016, ‘PwC: Media Rights Will Be Sports’ Top Cash Cow’, Multichannel News, vol. 37, no. 37, p. 52, viewed 6 June 2020, .
    • MLA:
      FARRELL, MIKE. “PwC: Media Rights Will Be Sports’ Top Cash Cow.” Multichannel News, vol. 37, no. 37, Oct. 2016, p. 52. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=buh&AN=118868389.
    • Chicago/Turabian: Humanities:
      FARRELL, MIKE. “PwC: Media Rights Will Be Sports’ Top Cash Cow.” Multichannel News 37, no. 37 (October 17, 2016): 52. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=buh&AN=118868389.
    • Vancouver/ICMJE:
      FARRELL M. PwC: Media Rights Will Be Sports’ Top Cash Cow. Multichannel News [Internet]. 2016 Oct 17 [cited 2020 Jun 6];37(37):52. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=buh&AN=118868389