DRIVING CHANGE IN CAR RESEARCH.

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  • Additional Information
    • Subject Terms:
      J.D. Power & Associates Inc.
    • Subject Terms:
      POWER, J. D., III, 1931-
    • Abstract:
      An interview with J.D. Power III, founder of the marketing firm J.D. Power and Associates, is presented. Power offers an overview of his educational attainment and work experience. He remembers the factors which influenced him to pursue marketing research. He also talks about the firm's independent research studies on the automobile industry.