Selling China On Cheese.

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    • Abstract:
      The article looks at China's lucrative consumer dairy market and examines how the market is harder to enter for importers compared to the country's food-services industry. It cites the influence of Western culture on the eating habits and food preferences of the mainland Chinese, leading to increased sales of dairy products. Particular attention is given to dairy exporter Fonterra's efforts to train Chinese chefs to better use dairy products and in turn open the market.