POWER OF PINK.

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  • Additional Information
    • Subject Terms:
      UNITED States
    • Subject Terms:
      AUTONATION Inc. 045893054 AN
    • Abstract:
      The article provides information on the Drive Pink campaign of AutoNation Inc. as part of the U.S. automobile dealership group's philanthropic support for breast cancer prevention. The mission has become visibly embedded in its culture and branding, as indicated by its use of pink office supplies and its promotion of pink license plate frames. AutoNation dealerships are allowed to choose a cancer-related organization in their local markets to support.