YOUTUBE'S AD-SUPPORTED MOVIES.

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  • Additional Information
    • Subject Terms:
      YOUTUBE LLC ; GOOGLE Inc. GOOG
    • Subject Terms:
      TERMINATOR, The (Film : 1984); LEGALLY Blonde (Film)
    • Subject Terms:
      DHAWAN, Rohit
    • Abstract:
      The article reports that video-sharing company YouTube started showing advertisement-supported films in October 2018 for the first time. It gave viewers free access to feature-length films like "The Terminator" and "Legally Blonde." YouTube Product Management Director Rohit Dhawan said they saw the opportunity based on user demand. Internet company Google, which owns YouTube, has been attempting to get a handle on how it delivers ads and tap into more brand-safe ad inventory.