Fighting Commoditization.

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    • Subject Terms:
      AMAZON.COM Inc. 884745530 AMZN
    • Abstract:
      The article discusses the concept of books as commodities in relation to advice about how independent (indie) authors can fight back against the devaluation of electronic books (e-books) that is cause by electronic commerce firm Amazon.com Inc.'s Kindle Unlimited e-book subscription service. Tips about producing premium products and avoiding exclusivity and underpricing are examined, along with the limits of low-priced e-books.