Beefing Up Basics: Manufacturers unleash a wave of new formulations.

The article offers information on the sheets, towels and utility bedding in demand by health-focused consumers. Topics discussed include looking for getting enough sleep and more energy to better meet the challenges of everyday life; Micro Cotton's Ayush towels treated with neem; and Cupro sustainable fiber made from cotton seeds that inhibits allergies and feels silky against the skin.