THE DATA DILEMMA: How to gain first-party data without creeping out your customers.

Privacy invasion might be one of 2019's biggest issues, and the controversy, particularly concerning what brands are allowed to know and use about customers, is poised to continue into next year. Customers are more inclined to share their information with a brand if they trust the brand not to sell it to others. At the store, shoppers are encouraged to tell the brand how they discovered it - each consumer can put a glittery bouncy ball in one of about 10 jars that represent different responses, like "From a friend", or "Through social media". [Extracted from the article]

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