BEST BEHAVIOR.

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    • Abstract:
      The article focuses on behavioral marketing campaigns illustrate the challenges that come with identifying and deploying insights that resonate with patients. Topics include the views of Brian Dunn, chief behavioral officer at Concentric Health Experience, on the same, the chronic lymphocytic leukemia (CLL) being a slow-growing blood cancer that patients can live with for years, and the behavioral analysis has confirmed that being a huge unmet need in the watch-and-wait audience.