ZIFF-DAVIS IS PRINTING IN RED INK.

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    • Subject Terms:
      ZIFF-Davis Inc. 884901794 ZD
    • Abstract:
      The article reports on computer magazine publishing firm Ziff-Davis Inc.'s declining revenues even after its shares climbed 80% in the wake of reports that it would offer stocks in its popular ZDNet Web site. Ziff's sorry financial shape can be partly attributed to a slump in computer magazine advertising since 1997, brought about by falling retail prices for PCs. But above all, Ziff has to service an onerous $1.5 billion debt load, which it started incurring with the company's 1994 purchase by Forstman Little & Co. and which intensified with the 1996 sale to Softbank.