Zalando Examines Customer Behavior, Attitudes to Green Fashion: The German e-commerce giant is looking to close the gap between what customers think and say -- and what they actually do.

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    • Abstract:
      "I believe, truly, that as an industry, as platforms, as brands, as retailers along with our consumers, we can bridge this gap", said Heiny. Kate Heiny, director, sustainability at Zalando, discussed that research, and the myriad challenges the company faces in nudging its consumers to shop sustainably, at the Fairchild Media Group's Sustainability Summit. [Extracted from the article]
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