How Trevor Lawrenceis breaking new ground for athlete endorsers: A look at how the top pick in last week's NFL Draft is building his brand.

Lawrence is the first-ever NFL rookie to officially endorse Gatorade, for example. Gatorade will initially focus on performance and sports nutrition by connecting Lawrence and the Gatorade Sports Science Institute, while future advertising plans remain in the works, according to Jeff Kearney, global head of sports marketing at Gatorade. [Extracted from the article]

Copyright of Ad Age is the property of Crain Communications Inc. (MI) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)