Cinema Chains Say Next Weeks Will Prove Big Screen Here to Stay.

(Bloomberg) -- The U.K.'s top cinema chains said big audiences for films from "Peter Rabbit 2: The Runaway" to "Nomadland" point to a strong recovery from lockdown and show the enduring appeal of movie theaters in the streaming era. The problem for the movie chains is that the most important films are the property of global media companies whose streaming platforms have become their biggest driver of revenue growth. Industry executives say film fans will crowd back to theaters, dispelling the idea that the rise of streaming is about to end more than a century of communal movie-going. [Extracted from the article]

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