McDonald's behavior-based campaign aims to boost trial of its rewards program: Live action and animated video commercials plus a unique Twitter campaign based on 'likes' launch today.

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    • Subject Terms:
      MCDONALD'S Corp. MCD; X Corp.
    • Abstract:
      McDonald's campaign for its MyMcDonald's Rewards program kicks off today with commercials and a unique Twitter marketing tool that rely on people's long-standing loyalty to the fast-food giant. McDonald's has long used mass marketing, but now the world's largest restaurant chain is trying to pull off personalization in new ways. McDonald's behavior-based campaign aims to boost trial of its rewards program: Live action and animated video commercials plus a unique Twitter campaign based on "likes" launch today. [Extracted from the article]
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