Why NFTs and IP deals should be moneymakers—not just marketing: Marketers including Lego, Coke and Pizza Hut see IP ventures primarily as creative marketing tools, but they can be profit centers.

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    • Subject Terms:
      PIZZA Hut Inc. ; COCA-Cola Co. 003296175 KO
    • Abstract:
      Lego's lucrative marketing Yet even with some of the most extensive brand IP ventures, marketers frame them as marketing, not profit centers. Brand digital art deals via NFTs are snowballing, from Coke to Taco Bell to E.l.f. Why NFTs and IP deals should be moneymakers - not just marketing: Marketers including Lego, Coke and Pizza Hut see IP ventures primarily as creative marketing tools, but they can be profit centers. [Extracted from the article]
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