Hard Rock rolls dice on Droga5 for its new sportsbook: The first work, expected to launch in Florida later this year, is geared toward millennials and Gen Z over age 21.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
  • Additional Information
    • Subject Terms:
    • Abstract:
      The campaign will incorporate digital, social and out-of-home components and is "squarely targeted at the millennial and the 21+ Gen Z customer who certainly view sports and sports betting differently than older generations have", said John Koller, chief marketing officer, Hard Rock Digital. Hard Rock Digital, the interactive gaming and sports betting entity for the Hard Rock brand and Seminole Gaming, has named Droga5 creative agency of record for its new Hard Rock Sportsbook app. [Extracted from the article]
    • Abstract:
      Copyright of Ad Age is the property of Crain Communications Inc. (MI) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)