Frontier hires retail expert to be chief digital officer.

Jeffery said: "Frontier is on an ambitious digital transformation journey, and I can't think of a more qualified leader than Melissa to spearhead this effort." Melissa Pint, who has joined the company in the role, spent five years at US retailer JCPenney, which went into chapter 11 bankruptcy protection in May 2020 - a month after Frontier Communications itself started the same process. In her new role, said Frontier, Pint will "lead the company's digital transformation journey, overseeing digital operations and architecture, enterprise technology architecture, business processes and enhancing customer engagement initiatives". [Extracted from the article]

Copyright of Capacity Magazine is the property of Euromoney Trading Limited and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)