Enjoy Life's Extras with the AIR MILES Reward Program.

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    • Abstract:
      The article reports on the new brand strategy of the AIR Miles Reward Program as of January 2022 to improve the customers' experience and provide better value. According to the program's Rachel MacQueen, rewards collectors and travelers will achieve more redemption and promotional opportunities. Among the new offerings are the new flight-booking platform and the Card Linked Offers program.