Coke to skip Super Bowl again—and won't run Olympics campaign: The decision to bypass big marketing for Beijing Games comes as sponsors face scrutiny amid human rights issues in China.

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    • Subject Terms:
      COCA-Cola Co. 003296175 KO; NBC Television Network
    • Abstract:
      A Coca-Cola spokeswoman confirmed the company won't have an in-game or pre-game ad for the Feb. 13 Super Bowl on NBC. Coca-Cola Co. will sit out the Super Bowl for the second straight year, the company confirmed to Ad Age. Coke to skip Super Bowl again - and won't run Olympics campaign: The decision to bypass big marketing for Beijing Games comes as sponsors face scrutiny amid human rights issues in China. [Extracted from the article]
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