POP GOES YOUR SALES: Pop-up shops are a win-win-win for retailers, customers and landlords; here's a brief history of pop-up spaces and tips for doing it right.

The article focuses on pop-up shops that are wonderful examples of experiential retail. Topics include examines that they are designed to be fun and give a sense of immediacy with a "buy it now before it's gone" approach, as well as make people feel in the know and these are often word-of mouth stores as well as Tik-Tok, Instagram and Facebook fodder.