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'Pheonix not to blame'
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- Abstract:
Focuses on a report written by the Cambridge-MIT Institute regarding the reason for the demise of car manufacturer, Rover Group Ltd., based in Longbridge, England. Claim of the authors that the Phoenix consortium who took over the company before the collapse is not the cause; List of reasons for the company's failure that includes a persistent inability to develop products that hit the right markets at the right prices and the unfortunate severance with Honda; Indication that Rover was forced to consume its own capital to stem its operating losses.
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