Believe It or Not: Ripley's And Guinness Still Strong.

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    • Subject Terms:
      RIPLEY'S Believe It or Not (Book); GUINNESS World Records 2007 (Book)
    • Abstract:
      The article focuses on the bookselling performance of two books, Ripley's Believe or Not and Guinness World Records. The 2007 edition of Ripley's Believe It or Not, released in August 2006, had a North American print run of 750,000; the latest U.S. edition of Guinness World Records went to press for just under a million copies. The marketing program, circulation, and competition with other publications of Ripley's and Guinness publishers are presented.