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- Author(s): Rubach, Emma
- Source:
Precision Marketing. 4/6/2007, Vol. 19 Issue 8, p19-20. 2p.- Subject Terms:
- Source:
- Additional Information
- Subject Terms:
- Abstract: The article discusses the implications of cyberspace for the book market following the collapse of the Net Book Agreement in Great Britain. According to the author, Internet-based book retailers have compelled book traders to devise new marketing strategies to stay competitive in the market. Moreover, an overview of the direct marketing strategy employed by several book retailers, which include mail order and digital marketing, is presented.
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