Big Ideas, Writ Large.

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    • Subject Terms:
      UNITED States
    • Abstract:
      The article focuses on challenges in selling large-print books in the U.S. Weakening eyesight of aging readers is one reason, evidently, that sales of large-print books at the retail level are less than spectacular. Part of the challenge in selling large-print books is that they are seen as signs of old age, and the alternatives are as close as the local drugstore.