Here We Go Again.

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    • Abstract:
      The article discusses the advice of campaign consultants and staff to 2008 U.S. presidential candidates John McCain and Barack Obama. McCain aides favor an aggressive campaign strategy with less spontaneity and fewer interactions with the press and media. The tendency of Obama toward negative and aggressive campaigning is mentioned. McCain's attempts to make voters nervous about Obama's lack of experience are also discussed, along with the effects of negative campaigning on voters.