LoveFilm in Lionsgate tie.

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  • Additional Information
    • Subject Terms:
      LIONS Gate UK (Company)
    • Subject Terms:
      RIGHTEOUS Kill (Film); MY Best Friend's Girl (Film)
    • Abstract:
      The article reports on the films being promoted on LoveFilm.com as part of the multi-title marketing deal with distributor Lionsgate UK. One of the films featured in the web site is "Righteous Kill," starring Robert De Niro and Al Pacino. Other films in the promotion include "My Best Friend's Girl" and "Saw V." Moreover, the films will be promoted through homepage takeovers, on branded envelopes, and in the weekly LoveFilm email newsletter which is distributed to subscribers.