Coca-Cola to boost local efforts for Classic via revamp.

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  • Additional Information
    • Subject Terms:
      UNITED States
    • Subject Terms:
      COCA-Cola Co. 003296175 KO
    • Abstract:
      Reports that Coca-Cola Co. is in the process of changing assignments for its marketing staff for Coca-Cola Classic in 1998. How executives are working on promotional programs for specific sections of the United States and for specific times of the year; Work Charles Frenette, Coca-Cola Co.'s chief marketing officer, is doing in relation to the promotional campaign; Details of the company's $75 million promotional campaign.