Now More Than Ever. 2012 Marketing.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read Online Read More Add to Saved list
  • Additional Information
    • Subject Terms:
      SONY Pictures Entertainment Inc. 112923511
    • Subject Terms:
      2012 (Film)
    • Abstract:
      The article examines marketing of the motion picture "2012" by its producer and distributor Sony Pictures. Television advertising for the disaster film featuring a film trailer appeared simultaneously on broadcast television networks, local television stations, and almost 90 cable television networks during prime time of October 1, 2009.