ELECTRONIC VS. NON-ELECTRONIC BRAINSTORMING.

Electronic and non-electronic brainstorming groups were compared in two studies. We found that electronic brainstorming groups generated more non-redundant ideas than non-electronic brainstorming groups in both studies, and in one study we found that the electronic brainstorming groups actually outperformed individuals working by themselves. We discuss alternative explanations of these results. [ABSTRACT FROM AUTHOR]

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