A Comment on "Defining Misleading Advertising" and "Deception in Advertising"

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    • Abstract:
      This article presents the author's comments regarding the articles "The FDA Approach to Defining Misleading Advertising" and "Deceptive and Misleading Advertising: The Contrasting Approaches of the FTC and FDA," published previous issues. The author focuses on possible ways that behavioral researchers can contribute to the policing of deceptive advertising. It is suggested that behavioral scientists obtain a working knowledge of the legal proceedings used to identify and discourage deceptive marketing scandals. The author further suggests that some of the terminology used by the U.S. Federal Trade Commission and the U.S. Food and Drug Administration regarding deceptive advertising is unclear.