Macy's Reacts To Changing Consumer Shopping Habits.

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  • Additional Information
    • Subject Terms:
      FLORIDA
    • Subject Terms:
      MACY'S Inc. M
    • Subject Terms:
      GONZALEZ, Muriel
    • Abstract:
      The article focuses on the views of executive vice-president of Macy's Inc. Muriel Gonzalez regarding the company's business strategies, as expressed at the 2010 WWD Beauty Chief Executive Officers (CEO) Summit held in Florida. Gonzalez mentions about Impulse Beauty, Macy's open-sell concept that aims to showcase smaller brands and informed about the retail analysis conducted by the company. He stated that Macy's will also introduce testing mobile applications called Shop Kick.