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Call For Revolutionary Change.
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- Abstract:
The article focuses on the views of vice president of Wal-mart Stores Inc. Carmen Bauza on the need of a revolutionary change in the personal care industry, presented at the 2010 WWD Beauty Chief Executive Officers (CEO) Summit held in Florida. She stresses companies to reform their present business models and comments on the harmful impact of promotional methods like coupons. She reflects that product prices and information technology are factors playing key roles in present market.
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