EBay Dials M for Makeover.

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  • Additional Information
    • Subject Terms:
      EBAY Inc. ; BEST Buy Co. Inc. BBY; OLD Navy Inc. ; WAL-Mart Stores Inc. 051957769 WMT
    • Subject Terms:
      YANKOVICH, Steve
    • Abstract:
      The article discusses the Internet company eBay, its makeover, and its competitive position in the mobile-commerce industry. The use of eBay's mobile shopping software application is discussed. Expectations regarding eBay's annual revenue from mobile shopping via smartphones and tablet computers are quantified. Vice president of mobile platforms Steve Yankovich is cited regarding eBay's desire to engage mobile consumers in situational shopping. Retail firms like Best Buy, Old Navy, and Walmart are said to be interested in selling through eBay's mobile system.