Bud will make your dreams come true. (cover story)

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  • Additional Information
    • Subject Terms:
      ANHEUSER-Busch InBev SA/NV
    • Abstract:
      The article examines marketing of Budweiser brand beer by the beer industry firm Anheuser-Busch InBev. The company's creation of "Bud United Presents: The Big Time," a Webisode which is so-called branded entertainment, a form of Internet marketing, is discussed. A company marketing executive states that Anheuser-Busch is discussing the possibility that the Webisode could also become a reality television program.