Understanding the world and measuring distance.

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    • Abstract:
      The article discusses using rooted maps as an aid to visualizing and better understanding the impact of globalization on one's industry. In rooted maps, countries are drawn in proportion to how they contribute to the metric under consideration. Several examples are provided. One map depicts countries sized according to their contribution to U.S. motion-picture industry revenues, while another illuminates the exposure by country of German banks to loans they have made. Rooted maps can provide insight into, among other things, the impact of geographical distance on a business.