COMPARATIVE HISTORY AS A RESEARCH TOOL IN CONSUMER BEHAVIOR.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
  • Additional Information
    • Abstract:
      People have been consuming, and thus manifesting various forms of consumer behavior, for a long time. Recently, consumer behavior researchers have urged an increase in the variety of research tools regularly deployed in their discipline. This paper highlights data sources and a technique of historical comparisons which could potentially enrich consumer behavior theories and concepts. [ABSTRACT FROM AUTHOR]
    • Abstract:
      Copyright of Advances in Consumer Research is the property of Association for Consumer Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)