PEPSICO GOES NATIVE IN SILICON ALLEY.

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  • Additional Information
    • Subject Terms:
      PEPSICO Inc. 001287762 PEP
    • Abstract:
      The article focuses on PepsiCo10, a business incubator program of the beverage industry company PepsiCo for Internet industry firms and Digital Labs, a program of the company which offers mentoring and advertising accounts to advertising agencies which are new business enterprises specializing in Internet advertising. PepsiCo's relationship with WeWork Labs, a shared office space for such businesses in New York City, is examined