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Testing the Effects of Social Norms and Behavioral Privacy on Hand Washing: A Field Experiment.
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- Author(s): Lapinski, Maria Knight1; Maloney, Erin K.2; Braz, Mary3; Shulman, Hillary C.4
- Source:
Human Communication Research. Jan2013, Vol. 39 Issue 1, p21-46. 26p. 4 Charts.- Subject Terms:
- Source:
- Additional Information
- Abstract: A 2-part study examines the influence of normative messages on college males' hand washing perceptions and behaviors. Study 1 tests for the appropriateness of hand washing as a target of social norms campaigns and tests messages designed to change perceived descriptive norms. Results indicated that hand washing behavior is appropriate for health promotion through normative influence. Study 2, a field experiment observing frequency and efficacy of hand washing behaviors, manipulates behavioral privacy and normative messages in public restrooms. Results provided no evidence for the hypothesis that social norms should be most influential for publicly enacted behaviors. Messages increased hand washing frequency, length of time water was run, and attitudes relative to control. Across all conditions, poor-quality hand washing was evidenced. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Human Communication Research is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Abstract:
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