Ad intrusion up, say consumers. (cover story)

The article reports that 75 percent of U.S. consumers believe that advertising intrusion into content has increased since 2002. According to consumers, this intrusion is a distraction, as found in a survey by "Advertising Age." Advertisers double their efforts to increase product-integration initiatives because technologies such as TiVo and other personal-video recorders make it easier for viewers to exclude commercials.