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WHat Hispanics Are Buying.
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- Additional Information
- Abstract:
The article looks at trends in book purchasing by Hispanic consumers. Factors influencing book buying include amount of English language literacy and income level, while popular genres include self-help, spiritual, and horror books. Other topics include preferences for audiobook and electronic book (e-book), paperback, and hardcover formats, purchasing through bookstores, book clubs, and online retailers, and the effect of various book marketing sources on Hispanic readers.
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